Spreadsheets that are used for tracking clients work great if there only a handful. But this is often not the case. As businesses grow, there is an urgency to maintain a proper database otherwise it can hinder the growth of the company. A spreadsheet is not effective once the number crosses a few thousand and storing contact details, addresses, names and all the minute details of customers can be troublesome if the employee has to update the spreadsheet every time an addition takes place.
A good data management tool works wonders in such cases. Moreover, since customers are the most important thing a company can have, it is important to make sure there aren’t any errors or miscalculations. While one has to manually calculate in the spreadsheets, databases do that job all by themselves.
Many companies have taken the time and effort to learn about databases and more companies are doing so every other day. Before deciding which management tool to use, it is important to understand database features and what makes it an indispensable tool.
Despite efforts by Google to reduce the amount of plagiarised content, websites are still doing it. If a website is driven by a database, the Copyright Law prevents outsiders from reusing the content. It is considered a violation of intellectual property and can be taken to court. This way, a company is assured the security of its website and its content.
Flexible Website Management
Websites that are static are coded in HTML, and even to modify a part of it, one has to redesign the entire website. A static HTML page is good to go with if the company does not have the intention to ever update it. HTML pages cannot support the hefty design load. Databases make Content Management Systems like Blogger, WordPress, etc possible and they can be designed and redesigned as often as needed without tweaking one line of code. This makes managing the website more flexible and easy and the company can focus on delivering its best without wasting time, money and efforts on the code.
Efficient Information Management
Being human, data is easily overwhelming. And with so much at stake, it is important to use systems that are error-free and efficient. Databases were built for the very purpose: to manage large amounts of data efficiently. With the help of a good database, the customer list can be accessed quickly and precisely.
As the business grows, there will be more and more data to be analyzed, which will inevitably link in some way or the other to the previous data. Often, this data has to be compared with previous results, statistics are to be drawn and analysis has to be done. Manual calculations are highly prone to error and it is difficult to remember past results by humans. One error can mean the whole process has to begin again. There is only so much time and energy a person can have to do this iterative work. As the data becomes more and more complex, the repetitive work is best done by a machine. They have algorithms and statistics fed into them and can do the work in a fast and efficient manner to produce accurate results within a short span of time.
A global places database that is full of information is also full of answers. Companies often require information regarding the behavior of customers over a range of years or the statistics of a particular product sale. Businesses must always track their sales to improve their business. It is nearly impossible for such questions to be answered manually and errors are bound to occur. Databases can answer such questions quickly, saving a lot of time that can be used for more important tasks.
Ultimately, every business irrespective of its domain would require a database to efficiently manage its customer data. A good database helps track the company’s progress and since this is indirectly linked to its revenue, a good database management system is a good investment.